MJDMA Google profile, run like a permanent job.
A Google profile is usually the first thing a local customer sees and the last thing anyone in the company has time to update.
I set it up properly once, then run it every month: posts, reviews, photos, categories and watching for changes nobody reported.
Three hundred profiles in Gliwice, one recurring gap.
In June 2026 I collected data from three hundred public profiles of service businesses in Gliwice and did the arithmetic myself. Not to write an article, but to know what counts as normal in this city and what stands out.
Why that number matters to you. Without a reference point, "you should have more photos" means nothing. "The median in your sector in this city is 26 and you have six" ends the conversation somewhere else entirely.
Source: my own study of 300 profiles of service businesses in Gliwice, data from 16 June 2026. Methodology in the full write-up of the study.
What I do once, at the start.
The profile usually already exists, it was just created in a hurry and nobody has touched it since. The setup is done within a few working days.
- 01
Audit and baseline measurement
Impressions in Search and Maps, clicks, calls, direction requests. Without that baseline you cannot later say whether anything changed.
- 02
Primary and additional categories
Chosen after checking what the top three businesses nearby use. This single setting can move a profile in the results more than everything else combined.
- 03
NAP data consistency
Name, address and phone must match across the profile, the website and external directories. Google treats a mismatch as a signal that something is off with the business.
- 04
Service taxonomy
The offer broken into individual entries with their own descriptions, instead of one bag labelled "services".
- 05
Attributes, service area and opening hours
Including public holidays. Closed on Christmas Eve but open according to Google is one of the most common causes of a one-star review.
- 06
Photos and the business description
Photos sorted into categories, a description written for what customers actually search for, not for phrases from a generator.
- 07
Duplicates and suggested edits
Duplicate profiles reported for merging, plus a review of edits and questions added by outsiders. This usually turns up something the business did not know about.
- 08
A link with UTM tagging
So the traffic coming from the profile itself can be measured rather than guessed.
- 09
A system for collecting reviews
A short link, a QR code, a ready-made way of asking. Zero bought reviews and none written to order.
What I do every month.
Work you do not notice until it is missing.
Posts at a steady rhythm
A profile with no new post for six months looks abandoned, no matter how many reviews it has.
Replies to every review
Including the awkward ones. A reply to one critical review is read by the next hundred customers.
Reporting reviews that break the rules
A review from someone who was never your customer has a removal procedure. It just has to be followed.
Photos and order in the gallery
New ones added, outdated ones withdrawn, the ones customers uploaded reviewed.
Watching for changes to the profile
Altered opening hours, a changed phone number or category are put back before anyone calls the wrong number.
Monitoring from different points in the city
Not just from the company address. Visibility can differ by several positions across two kilometres.
The questions and answers section
The questions that come up on the phone anyway, set out so the answer is visible straight away.
Updating services and the offer
Seasonal changes, new entries, withdrawn services. The profile should show what you do today.
A monthly report
Set against the baseline from the audit, so you see the direction, not just a number.
Three options, one difference: commitment.
A profile is set up once and run every month. Those are two different jobs, so they are two separate items. Prices net, B2B cooperation. Euro figures elsewhere on this site are indicative, converted at the National Bank of Poland mid rate of 9 September 2026 (EUR 1 = PLN 4.3171).
| Option | Setup | Ongoing management | Commitment | First invoice |
|---|---|---|---|---|
| A. No commitment | PLN 749 | PLN 599 / month | monthly | PLN 1348 |
| B. Three-month agreementbest value | PLN 0 | PLN 499 / month | 3 months | PLN 499 |
| C. Setup only | PLN 1290 | none | none | PLN 1290 |
Payment on options A and B is monthly. The difference is commitment: on A you cancel from month to month and pay a higher rate plus the setup fee for that freedom; on B you commit to three months, the instalment drops to PLN 499 and the setup is included.
A quarter on option B comes to PLN 1497 net instead of PLN 2546, which is PLN 1049 less. After the quarter the arrangement moves to monthly billing with no commitment.
Option C is for businesses that want to run the profile themselves. It costs more than the setup under option A, because all the work sits in a single invoice with no ongoing arrangement alongside it.
What people ask most often.
Do you buy reviews?
No, in no option and for no money. Bought reviews break Google's rules, and when detected they end in a suspended profile, meaning the business disappears from Maps for the duration of the case.
I build a system where a real customer is asked for a review at the moment they are ready to leave one. It is slower, and it is the only thing that holds up over time.
How long before you see an effect?
Changes in the profile itself, meaning the description, categories, photos and services, land within a few days. Movement in local results is slower, and the first meaningful reading comes after the second month, because only then is there something to compare against.
That is why the first step of the setup is measuring the baseline. Without it, every later number is meaningless.
We already have a profile, it just isn't being managed.
That is the most common situation, and it is easier than starting from scratch. The profile already has history and reviews, it just lacks order. The audit shows exactly what needs fixing before we sign anything.
What if I cancel after a month?
On option A you cancel from month to month. On option B we agree on three months.
Either way the profile stays yours: it is your Google account, I have manager access to it and lose that access the day we stop working together. There is nothing for me to hand back, because nothing was mine.
Do you work with competitors from the same area?
No. One business per sector per district. With local visibility, two clients from the same street would be fighting for the same positions and I would be working against myself.
Start with the audit, not with a contract.
I review the profile, compare it with the top three businesses in your area and send a list of things to fix in order of importance. No fee and no obligation. If you read it and decide to do it yourself, that is fine too.