MJDMWhy I did it
To stop telling clients "you should have more photos" and start telling them "the median in your sector in this city is twenty-six and you have six". The second version ends the conversation somewhere else entirely.
evidence
What I do, and how you can tell I do it.
I do not have a hundred case studies, because I am one person, not an agency employing a hundred and fifty.
What I do have are two things you can verify: the chain I run day to day, and my own study of the market I work in.
project 01
A bakery chain, around thirty locations.
A Silesian chain with locations spread across several towns. Every shop has its own Google profile, its own reviews and its own neighbourhood customers. From a customer's point of view these are thirty separate businesses. From the brand's point of view it is one, and it has to sound the same everywhere.
approx. 30Google profiles managed across the chain
16 936reviews across the chain's profiles
74reviews breaking Google's rules reported and removed
- 01
Replies to reviews across every location
In one agreed brand voice. At this volume of reviews, without a system you reply to the latest ones and abandon the rest.
- 02
Consistent data across locations
Opening hours, holidays, categories and phone numbers kept in order centrally. In a chain this size they drift apart on their own, because a dozen or more people edit them.
- 03
Visibility monitored separately for each location
Each shop competes in a different neighbourhood, so a single average for the chain says nothing useful.
- 04
Zero bought reviews
Across the whole chain, for the entire time we have worked together. Every review in the figure above was written by a customer.
Why no name is given. The marks of clients who agreed to have their logo shown are in the band on the home page. Attaching specific figures to a specific brand is a different matter, and I do not publish that without separate consent for those data. The figures come from the dashboard and are a reading taken on 29 August 2026.
The reply count covers every reply visible in the chain's profiles today, including those from before our cooperation began. I do not claim them all; I report the state of the profiles, because that is what a customer sees.
project 02
My own study of three hundred Google profiles in Gliwice.
June 2026. Data from three hundred public profiles of service businesses in the city, pulled in a single query and calculated by me. This is not a bought report, nor one copied from someone else's study.
300profiles of service businesses reviewed
What it means for a business
A reference point. There is no review threshold that guarantees anything, but there is a median: one hundred and twenty reviews, with the bottom quartile ending at forty-two and the top starting at three hundred and ten. You know where you stand.
besides that
The kind of work I do for local brands.
Below are types of work, not client names. The marks of those who agreed to have their logo shown are in the band on the home page.
Reels and video
Vertical formats, editing, subtitles, sound. My own camera, gimbal and shotgun microphone.
Photo sessions
Product, interior, people. The photos remain the client's property, with no time limit.
Social media
Instagram and Facebook from strategy to publication, at a steady rhythm.
Design and brand identity
Posts, ads, print and one consistent style held across channels.
Google Business Profile
Profile, reviews and local SEO. Setup and ongoing management.
Ad campaigns
Meta Ads with local targeting. The ad budget sits with the client.
what is not here
What you will not see on this page.
- Growth percentages without a baseline. "Up 300%" from three calls to nine is a truth that tells you nothing.
- Logos of companies I have done nothing for. The band on the home page shows only brands I have actually worked with, and any of them can be asked about it. A wall of logos is the easiest thing to build and the easiest thing to check.
- Reviews no customer wrote. The same rule I apply to Google profiles applies on my own site.
- Head counts of specialists on the team. There is one of us. That is a drawback on a large project and an advantage in ongoing service, but either way it is a fact, not a claim.
start
Want to see how your profile compares?
I compare it with the median for your sector in your city and with the top three businesses in your area. No fee and no obligation.